Does wearing the color red give you a sexual edge? Maybe, according to a new study, which found that men find women sexier if they’re sporting a crimson hue rather than, say, blue or green.
Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Being the color of physical movement, the color red awakens our physical life force. It is the color of sexuality and can stimulate deeper and more intimate passions in us, such as love and sex on the positive side or revenge and anger on the negative. It is often used to express love, as in Valentine's Day, however it relates more to the passions of sexuality and lust, rather than love - love is expressed more fully with pink.
At its most positive red can create life with its sexual energy, or use its negative expression of anger and aggression to fuel war and destruction.
Women have donned pinkish blush and bright lipstick for nearly 12,000 years. Men tend to interpret the wearing of red outfits as an open signal that a woman wants sexual advances. In fact, the guys tended to grade the woman’s disposition to sex about 1 to 1.5 points higher when she was wearing a red rather than a white tee. That perception, in turn, explains why men’s lust perks up for women in red. It’s well known that males tend to inflate a woman’s sexual appeal if they believe she’ll be more open to a pickup line.
Even seemingly insignificant wardrobe choices can send out a lot of unintended signals. Wearing red may be a double-edged sword. Women may be getting sexual attention they don’t want. But, there’s a lesson for men, too. It’s important for gents to be aware of how their attitudes toward women can be twisted by often misleading cues.
